Our Story

Empowering Women, One Scent at a Time 🌸

Luxe by Anaya was born from a simple yet powerful belief —
that every woman deserves to feel confident, radiant, and in tune with her natural allure.

What started as a humble wellness venture two years ago has now grown into a trusted brand with a community of over 55,000 empowered women who believe in the magic of self-care, sensuality, and confidence.

From our earliest days, our mission has remained clear —
to create products that enhance women’s well-being, not just their beauty.
Every Luxe creation, including our signature Evoke Pheromone Roll-On, is crafted with care, backed by research, and infused with intention — to help women reconnect with their natural energy and embrace their most confident selves.

More Than a Brand — A Movement 💫

Luxe by Anaya is more than perfume; it’s a feeling — a quiet reminder that confidence doesn’t have to shout. It glows.

We are committed to continuing our journey of creating thoughtful, safe, and empowering products designed for the modern woman — products that make her feel seen, celebrated, and irresistibly herself.

Join the Luxe journey and discover what it truly means to own your aura.

✨ Luxe by Anaya — Because confidence is your best fragrance.